Capital Campaign Feasibility Studies, Planning and Management
In evaluating an organization's readiness to undertake a major fundraising initiative, such as a capital or endowment campaign, Sterling Associates often recommends a feasibility or planning study.
Typically conducted over a period of three to four months, the study process enables us to carefully evaluate the organization's readiness for a capital campaign against a range of critical elements, including the project's expected impact and sources of funding available to reach a stated fundraising goal.
By the conclusion of the study, we present a report with clear recommendations about:
- The scope of the project
- The campaign goal
- Donor recognition
- Timing and process
We also provide a case for support that clearly communicates the purpose and importance of the campaign and serves as the basis for future campaign materials and proposals.
Sterling Associates often works on a long-term basis to help implement the campaign plan.