Capital Campaign Feasibility Studies, Planning and Management

In evaluating an organization's readiness to undertake a major fundraising initiative, such as a capital or endowment campaign, Sterling Associates often recommends a feasibility or planning study.

Typically conducted over a period of three to four months, the study process enables us to carefully evaluate the organization's readiness for a capital campaign against a range of critical elements, including the project's expected impact and sources of funding available to reach a stated fundraising goal.

By the conclusion of the study, we present a report with clear recommendations about:

  • The scope of the project
  • The campaign goal
  • Leadership
  • Prospects
  • Theme
  • Donor recognition
  • Timing and process

We also provide a case for support that clearly communicates the purpose and importance of the campaign and serves as the basis for future campaign materials and proposals. 

Sterling Associates often works on a long-term basis to help implement the campaign plan.